Divyansh Batra, EcoEarth Electric, ET RealEstate

June 24, 2023

NEW DELHI: EcoEarth Electric has invested about one million dollars in its lighting division in the last three years. The company is aggressively focusing on the segment.

In conversation with Ankit Sharma of ETRealty, Divyansh Batra, director of the company said that the segment now contributes about 50 per cent of their overall revenue and they plan to grow it more in coming years. Edited excerpts:

How much you have invested in lighting segment?

We are a 30-year old company and we diversified into lighting segment in 2016. In the last three years, we have invested one million dollars in lighting.

Where is the demand majorly coming from?

The demand is coming from the metropolitan cities but the most amazing figures are coming from the B-towns. If we talk about a town like Muzaffarnagar, it gave us a very good sale last month. People are actually interested in using these products.

How many cities you are currently present in?

We have a presence in almost about 75 cities. We have a manufacturing facility to manufacture 10,000 lights every day.

How much lighting contributes to your overall revenue?

Lighting contributes to about 50% of the overall revenue. Within the lighting segment our focus currently is on smart lights.

How do you see the future of LED in India?

Lighting is a shift. Earlier from the conventional lighting i.e. incandescent bulbs or CFLs, LED is something people are moving onto. Our population plays a big role. The demand is always going to be there because this shift from the traditional lights to LED lights will be there.

  • Published On Dec 9, 2019 at 10:00 AM IST

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