UP-RERA imposes penalty on five promoters in violation of advertisement and promotion rules, ET RealEstate
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NEW DELHI: Uttar Pradesh Real Estate Regulatory Authority (UP-RERA) has imposed a penalty on five promoters- Attractive Nirman, Basera City Developers, Hallmark Vyapar, Rajeev Son HUF and Lavish Buildmart of Rs 1 lakh each in violation of section-11 of the RERA Act.
These promoters were promoting and advertising their projects without RERA registration number or/and RERA portal. Apart from this, the promoters have been directed to submit an affidavit about the violation, mistake committed, in the advertisements issued and not to repeat it in the future again.
Also, the promoter will issue fresh advertisements in the publication with RERA registration number and RERA portal prominently.
According to the Pramod Kumar Upadhyay, secretary, UP-RERA, “the amount of penalty being imposed is only a token. As per the provisions of the RERA Act, this penalty could be up to 5 percent of the project cost but authority considered the conditions and imposed the penalty.”
Attractive Nirman was promoting its residential project BCC Greens, Basera City Developers was promoting BCC Blue Mountain, Hallmark Vyapar was promoting BCC Sapphire and Rajeev Son HUF was promoting Wadhwa Palm Regency.
All these projects belong to Lucknow and Agra districts and while advertising and promoting their respective projects, promoters have missed to mention Registration number of U.P. RERA and the portal both.
Lavish Buildmart has mentioned registration number but missed to mention RERA portal in the advertisement. The promoter was promoting its mixed land use project M3M The Cullinan located in Gautam Buddh Nagar.